The latest blog posts from Audiology Engine http://www.audiologyengine.com/ 1800 Wed, 21 Aug 2024 13:19:22 +0000 Google's latest warning for http websites is the kiss of death for any trust based websites that aren't running on https, let's find out why Thu, 26 Apr 2018 11:24:00 +0000 http://www.audiologyengine.com/google-warning-kiss-of-death-for-trust-based-websites http://www.audiologyengine.com/google-warning-kiss-of-death-for-trust-based-websites We were recently asked to build an earwax removal specialist website, funnily enough we have had quite a bit of experience with this Sat, 31 Mar 2018 13:38:00 +0000 http://www.audiologyengine.com/building-ear-eax-removal-specialist-site http://www.audiologyengine.com/building-ear-eax-removal-specialist-site We had an interesting job recently, it was to organise SEO on a cosmetic surgeon's website, a site focused on nose jobs Sat, 31 Mar 2018 10:44:00 +0000 http://www.audiologyengine.com/interesting-cosmetic-surgery-seo-job http://www.audiologyengine.com/interesting-cosmetic-surgery-seo-job In order to drive a million page views on our site, we knew that we needed to widen the search terms that we appeared for, this is how we did it Wed, 21 Mar 2018 19:44:00 +0000 http://www.audiologyengine.com/step-by-step-marketing-strategy-for-hearing-aid-website-5-cornerstone-content http://www.audiologyengine.com/step-by-step-marketing-strategy-for-hearing-aid-website-5-cornerstone-content The fourth thing we did was to add the hearing care sections that we that would help us to those million page views while helping independent providers Sat, 10 Mar 2018 18:38:00 +0000 http://www.audiologyengine.com/step-by-step-marketing-strategy-for-hearing-aid-website-4-hearing-care-section http://www.audiologyengine.com/step-by-step-marketing-strategy-for-hearing-aid-website-4-hearing-care-section The third thing we did was to add the new sections that we had identifed would help us to those million page views, here is what you need to think about Sun, 04 Mar 2018 13:01:00 +0000 http://www.audiologyengine.com/step-by-step-marketing-strategy-for-hearing-aid-website-3-new-sections http://www.audiologyengine.com/step-by-step-marketing-strategy-for-hearing-aid-website-3-new-sections Step two for us was a redesign, we had identified design problems that would hold us back from the magic million page views goal, they needed fixing Fri, 02 Mar 2018 09:22:00 +0000 http://www.audiologyengine.com/step-by-step-marketing-strategy-for-hearing-aid-website-2-redesign http://www.audiologyengine.com/step-by-step-marketing-strategy-for-hearing-aid-website-2-redesign I promised a step by step, so this is the first thing we did, we identified a strategy that would bring us to a million views a year, here it is Wed, 28 Feb 2018 16:20:00 +0000 http://www.audiologyengine.com/step-by-step-marketing-strategy-for-hearing-aid-website-1 http://www.audiologyengine.com/step-by-step-marketing-strategy-for-hearing-aid-website-1 We increased our traffic by close to 245% in one year, you can too with a little bit of content strategy and a focus on the search results that matter Tue, 27 Feb 2018 19:05:00 +0000 http://www.audiologyengine.com/driving-success-consumer-focused-hearing-aid-website http://www.audiologyengine.com/driving-success-consumer-focused-hearing-aid-website Unitron Engage 2016, what was it about, what was talked about and more importantly how are they going to help Independent hearing healthcare survive and t Sat, 24 Sep 2016 12:17:00 +0000 http://www.audiologyengine.com/unitron-engage-2016 http://www.audiologyengine.com/unitron-engage-2016 We decided to finally finish the Audiology SEO book, we have detailed SEO, content marketing and web marketing initiatives for Audiology with clear how tos Thu, 25 Aug 2016 23:40:00 +0000 http://www.audiologyengine.com/audiology-seo-book http://www.audiologyengine.com/audiology-seo-book I wrote an article a long time ago about using outcomes in Audiology marketing, how can you use outcomes to engage website viewers? Sun, 10 Jul 2016 11:52:00 +0000 http://www.audiologyengine.com/using-outcomes-to-engage-web-viewers http://www.audiologyengine.com/using-outcomes-to-engage-web-viewers A simple change you can make to your website to make it simple for people to call you whilst they are using their mobile phone Thu, 07 Jul 2016 14:28:00 +0000 http://www.audiologyengine.com/cellphone-mobile-phone-website-contact http://www.audiologyengine.com/cellphone-mobile-phone-website-contact We have been thinking about the structure of the pages we design lately, our experience so far has changed our thinking, so how do we engage and convert? Sun, 19 Jun 2016 09:08:00 +0000 http://www.audiologyengine.com/structuring-webpages-for-engagement http://www.audiologyengine.com/structuring-webpages-for-engagement I just attended the Unitron Unite University in the UK, it was two days of amazing learning focused on business growth ideas for Independent Hearing Provi Fri, 17 Jun 2016 07:24:00 +0000 http://www.audiologyengine.com/unitron-unite-2016 http://www.audiologyengine.com/unitron-unite-2016 We have designed a new strategy to support our customers and Independent hearing health care in general, meet a re-designed Hearing Aid Know Sun, 20 Mar 2016 10:22:00 +0000 http://www.audiologyengine.com/driving-independent-hearing-healthcare http://www.audiologyengine.com/driving-independent-hearing-healthcare What do you do that really matters to your customers and how do you let your prospective customers know that? Mon, 07 Mar 2016 21:08:00 +0000 http://www.audiologyengine.com/branding-the-audiology-profession http://www.audiologyengine.com/branding-the-audiology-profession Launching on the 29th of February our latest audiology website is a monster, it is perhaps the most in-depth site we have ever built and we used every tri Tue, 23 Feb 2016 10:25:00 +0000 http://www.audiologyengine.com/latest-web-site-build-is-a-monster http://www.audiologyengine.com/latest-web-site-build-is-a-monster Tinnitus therapy can be a valuable addition to your Practice, there is some innovative technologies that may help, let's look at Restored Hearing Sat, 20 Feb 2016 10:53:00 +0000 http://www.audiologyengine.com/tinnitus-therapy-services http://www.audiologyengine.com/tinnitus-therapy-services If your website isn't deliering leads, there is something seriously wrong, it is as simple as that Sun, 14 Feb 2016 22:53:00 +0000 http://www.audiologyengine.com/getting-leads-from-your-website http://www.audiologyengine.com/getting-leads-from-your-website Imagine having the first three entries on the first page of Google for a search term that drives qualified leads, imagine having the first five! Tue, 26 Jan 2016 19:51:00 +0000 http://www.audiologyengine.com/focus-on-qualified-prospect-searches http://www.audiologyengine.com/focus-on-qualified-prospect-searches After nearly a year of discussion and work, we are now ready to launch Hearing Tracker in the United Kingdom & Ireland, her is why Thu, 07 Jan 2016 23:04:00 +0000 http://www.audiologyengine.com/introducing-hearing-tracker-to-the-uk http://www.audiologyengine.com/introducing-hearing-tracker-to-the-uk Things are changing, 2016 will be an interesting year for audiology , but is there new ways to use innovation & emerging tech to ensure your future? Fri, 01 Jan 2016 21:21:00 +0000 http://www.audiologyengine.com/new-ways-to-practice-audiology http://www.audiologyengine.com/new-ways-to-practice-audiology What is the outlook for audiology in 2016? Change, we all know it, but will you be a part of it or be a victim of it? It's still not too late to decide Sat, 26 Dec 2015 23:21:00 +0000 http://www.audiologyengine.com/2016-outlook-for-audiology-industry http://www.audiologyengine.com/2016-outlook-for-audiology-industry Yup, finally got around to those tips I promised, using on page SEO for best impact, your audiology marketing strategy Tue, 22 Dec 2015 14:55:00 +0000 http://www.audiologyengine.com/seo-for-audiology-those-tips http://www.audiologyengine.com/seo-for-audiology-those-tips Will 2016 be the year of change for Audiology internationally? What can we expect and what will happen to Independent Audiology businesses? Tue, 22 Dec 2015 12:37:00 +0000 http://www.audiologyengine.com/2016-the-year-of-audiology-change http://www.audiologyengine.com/2016-the-year-of-audiology-change Our first site build for an Australian hearing aid centre, Chelsea Hearing, hearing aids in Melbourne from a committed Independent provider Sat, 12 Dec 2015 12:13:00 +0000 http://www.audiologyengine.com/melbourne-hearing-aid-centre http://www.audiologyengine.com/melbourne-hearing-aid-centre SEO for Audiology, a quick guide from an expert. You can stop laughing now, that headline is of course my famed Irish humour breaking out again Wed, 09 Dec 2015 17:49:00 +0000 http://www.audiologyengine.com/seo-for-audiology http://www.audiologyengine.com/seo-for-audiology Prospects, irritating bunch of people, but you got to love them, actually, they have to love you. Building the love online with your prospects Wed, 02 Dec 2015 21:26:00 +0000 http://www.audiologyengine.com/reaching-your-prospects http://www.audiologyengine.com/reaching-your-prospects Branding and trust in audiology, your online presence and what it says about you. Online presence, offline deployment and why the two need to match Sun, 29 Nov 2015 14:10:00 +0000 http://www.audiologyengine.com/branding-trust-audiology-websites http://www.audiologyengine.com/branding-trust-audiology-websites One of our customers gave us some more feedback on what his audiology practice website did for him lat week, it helped to produce 8K in sales Sat, 28 Nov 2015 18:07:00 +0000 http://www.audiologyengine.com/8k-a-week-from-your-audiology-website http://www.audiologyengine.com/8k-a-week-from-your-audiology-website Business is difficult for the audiology world, every marketing action we take should be driving revenue, what will make your audiology website drive reven Thu, 19 Nov 2015 21:52:00 +0000 http://www.audiologyengine.com/audiology-website-driving-revenue http://www.audiologyengine.com/audiology-website-driving-revenue Your Practice websites should be increasing your revenue, ours do. This is the first post in a series reporting the effects of the websites we deliver Tue, 17 Nov 2015 11:43:00 +0000 http://www.audiologyengine.com/increase-revenue-with-your-website http://www.audiologyengine.com/increase-revenue-with-your-website By now we all know that price is a barrier to hearing aid adoption, that's the party line, but is it really true? Is value the issue more than price? Mon, 16 Nov 2015 23:47:00 +0000 http://www.audiologyengine.com/barriers-to-hearing-aid-adoption http://www.audiologyengine.com/barriers-to-hearing-aid-adoption Regain hearing, a new website for hearing aids, hearing tests and hearing healthcare in Kent Thu, 12 Nov 2015 09:01:00 +0000 http://www.audiologyengine.com/hearing-aid-centre-in-kent http://www.audiologyengine.com/hearing-aid-centre-in-kent What are keywords and why are they useful for attracting more visitors to your audiology practice website via search engines? Tue, 10 Nov 2015 15:23:00 +0000 http://www.audiologyengine.com/what-are-keywords-audiology-seo http://www.audiologyengine.com/what-are-keywords-audiology-seo How to create and update pages and blog posts on your Audiology Engine-powered website Wed, 02 Dec 2015 03:07:00 +0000 http://www.audiologyengine.com/add-edit-page-blog http://www.audiologyengine.com/add-edit-page-blog Tracking conversions on your audiology Adwords campaigns, measure your success and your return on revenue in Google Adwords Sun, 01 Nov 2015 08:52:00 +0000 http://www.audiologyengine.com/tracking-audiology-adwords-campaigns http://www.audiologyengine.com/tracking-audiology-adwords-campaigns Our latest build was for Mario Cavagnetto and his prestige hearing aid centre in Guernsey, we like it, he likes it, we hope you agree Thu, 15 Oct 2015 22:20:00 +0000 http://www.audiologyengine.com/a-hearing-aid-centre-in-guernsey http://www.audiologyengine.com/a-hearing-aid-centre-in-guernsey Patient or customer retention is the key to your healthcare business success, you have them, to succeed you really need to keep them, let's look at how an Sun, 27 Sep 2015 08:52:00 +0000 http://www.audiologyengine.com/10-tips-for-patient-retention http://www.audiologyengine.com/10-tips-for-patient-retention Testimonials are great things, in depth testimonials can also be used as case studies in your content marketing that will help you target hearing aid revi Sun, 20 Sep 2015 14:20:00 +0000 http://www.audiologyengine.com/using-testimonials-as-case-studies http://www.audiologyengine.com/using-testimonials-as-case-studies Is your audiology website a dynamic lead generation channel or a static brochure? Audiology websites can be so much more than an online brochure! Tue, 15 Sep 2015 08:57:00 +0000 http://www.audiologyengine.com/dynamic-audiology-websites http://www.audiologyengine.com/dynamic-audiology-websites We put a few of the presentations up on slideshare from the Digital Audiology Marketing Master Class, here are a few of them and the outlines for them Sun, 13 Sep 2015 08:16:00 +0000 http://www.audiologyengine.com/presentations-from-audiology-marketing-masterclass http://www.audiologyengine.com/presentations-from-audiology-marketing-masterclass We have just finished the digital audiology marketing master classes in the UK, they went exceptionally well, here is a quick run down. Sat, 12 Sep 2015 09:05:00 +0000 http://www.audiologyengine.com/audiology-marketing-training-days http://www.audiologyengine.com/audiology-marketing-training-days There are certain pages and articles that we find drive views and convert prospect viewers to leads, here are a run down of the most successful we have pr Sun, 06 Sep 2015 15:21:00 +0000 http://www.audiologyengine.com/audiology-website-articles-driving-views-and-leads http://www.audiologyengine.com/audiology-website-articles-driving-views-and-leads 4 ways to get links to your audiology practice website and improve your Google ranking. Wed, 02 Sep 2015 14:37:00 +0000 http://www.audiologyengine.com/inbound-links-audiology-practice-website http://www.audiologyengine.com/inbound-links-audiology-practice-website How confident are you that your website is online and working properly as you read this? No peaking now, is your website up and running? Wed, 02 Sep 2015 13:49:00 +0000 http://www.audiologyengine.com/website-monitoring-audiology-practices http://www.audiologyengine.com/website-monitoring-audiology-practices We are dreadful at gathering testimonials, it is just typical that we hound our customers to gather them and then don't bother ourselves, here is one of o Thu, 27 Aug 2015 10:21:00 +0000 http://www.audiologyengine.com/audiology-website-customer-testimonial-tom http://www.audiologyengine.com/audiology-website-customer-testimonial-tom An early report on the engagement and conversion with the use of video based social proof on an audiology website Wed, 26 Aug 2015 17:41:00 +0000 http://www.audiologyengine.com/early-social-proof-report http://www.audiologyengine.com/early-social-proof-report With our newest build we have again delivered a media rich audiology website, however, we have used visual CTAs in a joined up manner to drive enquiries Sat, 15 Aug 2015 13:24:00 +0000 http://www.audiologyengine.com/visuals-driving-engagement http://www.audiologyengine.com/visuals-driving-engagement Social proof on a healthcare website, with Hear4u it was done with some exquisitly edited video that drove the brand and word of mouth Thu, 06 Aug 2015 08:58:00 +0000 http://www.audiologyengine.com/driving-social-proof http://www.audiologyengine.com/driving-social-proof Trust in a professional relationship is key, but how do you engender that trust in prospects who have not met you? Website elements that we use to drive t Sun, 26 Jul 2015 11:47:00 +0000 http://www.audiologyengine.com/the-trust-principle-in-healthcare http://www.audiologyengine.com/the-trust-principle-in-healthcare Innovation In Audiology - Buying A Hearing Aid. Using technology to give patients a quick and easy path to improved hearing. Tue, 21 Jul 2015 17:45:00 +0000 http://www.audiologyengine.com/innovate-audiology-buying-hearing-aid http://www.audiologyengine.com/innovate-audiology-buying-hearing-aid Innovation In Audiology: The Patient's Perspective Tue, 21 Jul 2015 17:30:00 +0000 http://www.audiologyengine.com/audiology-innovation-patient-perspective http://www.audiologyengine.com/audiology-innovation-patient-perspective We are offering training in online marketing in audiology at two special training days in the UK in September 2015, places are limited Tue, 14 Jul 2015 09:12:00 +0000 http://www.audiologyengine.com/training-days-september http://www.audiologyengine.com/training-days-september Is there room for new product offerings in the hearing industry, offering a robust form of hearable to tech adopters Wed, 08 Jul 2015 21:41:00 +0000 http://www.audiologyengine.com/new-products-hearing-industry http://www.audiologyengine.com/new-products-hearing-industry Healthcare website social proof, video is the king of engagement. Well produced spcial proof video will drive engagement with your prospect viewers on the Tue, 30 Jun 2015 19:16:00 +0000 http://www.audiologyengine.com/video-driving-healthcare-engagement http://www.audiologyengine.com/video-driving-healthcare-engagement If Audiology is to be disrupted, why shouldn't we be the ones to disrupt it? Lets do it together Sat, 13 Jun 2015 21:42:00 +0000 http://www.audiologyengine.com/developing-the-new-audiology-business-model http://www.audiologyengine.com/developing-the-new-audiology-business-model Every industry has been disrupted, Audiology is already feeling some pressure but technology and new players may change everything Fri, 08 May 2015 20:18:00 +0000 http://www.audiologyengine.com/disruptive-forces-future-of-audiology http://www.audiologyengine.com/disruptive-forces-future-of-audiology The Phonak 20202 Retail Seminar in Sweden was an excellent event which explored the possible future of Audiology, provision, business model and technology Fri, 08 May 2015 08:51:00 +0000 http://www.audiologyengine.com/Phonak-2020-retail-seminar http://www.audiologyengine.com/Phonak-2020-retail-seminar Quick and easy Audiology SEO wins that will help your website rank better Tue, 21 Apr 2015 23:01:00 +0000 http://www.audiologyengine.com/easy-wins-for-your-audiology-website http://www.audiologyengine.com/easy-wins-for-your-audiology-website All websites running on our platform have an in-built administration panel, this is an introduction to using it to manage your website Thu, 16 Apr 2015 09:47:00 +0000 http://www.audiologyengine.com/website-administration-panel http://www.audiologyengine.com/website-administration-panel All Audiology Engine websites have an inbuilt administration area, here's how to log in to it. Thu, 01 Jan 1970 00:00:00 +0000 http://www.audiologyengine.com/audiology-engine-admin-panel-login http://www.audiologyengine.com/audiology-engine-admin-panel-login Building a funnel in your audiology design that will drive lead acquisition for your Practice, it works well and here is why Thu, 01 Jan 1970 00:00:00 +0000 http://www.audiologyengine.com/audiology-design-that-drives-leads http://www.audiologyengine.com/audiology-design-that-drives-leads Responsive or mobile audiology design is now an imperative for your audiology practice website, that and good localised Audiology SEO. Thu, 01 Jan 1970 00:00:00 +0000 http://www.audiologyengine.com/mobile-audiology-design-SEO-imperative http://www.audiologyengine.com/mobile-audiology-design-SEO-imperative Using weak passwords makes you vulnerable to hackers, which can be catastrophic for you and your business. Learn how to protect your assets. Thu, 01 Jan 1970 00:00:00 +0000 http://www.audiologyengine.com/strong-passwords-security http://www.audiologyengine.com/strong-passwords-security We like to mix things up at Audiology Engine, so to give you a clear idea about our audiology SEO and audiology design services we built out a new site Thu, 01 Jan 1970 00:00:00 +0000 http://www.audiologyengine.com/relaunching-audiology-seo-design-site http://www.audiologyengine.com/relaunching-audiology-seo-design-site The good design of an audiology landing page is imperative for it to fulfil its function as a conversion driver, here are parameters you should follow Thu, 01 Jan 1970 00:00:00 +0000 http://www.audiologyengine.com/audiology-seo-audiology-landing-page-design-for-ppc http://www.audiologyengine.com/audiology-seo-audiology-landing-page-design-for-ppc Bundled, Unbundled, I've been slightly blinkered when it comes to changing business model, there is a third way that will deliver to both camps Thu, 01 Jan 1970 00:00:00 +0000 http://www.audiologyengine.com/bundled-v-unbundled-audiology-future-delivery-model http://www.audiologyengine.com/bundled-v-unbundled-audiology-future-delivery-model If there’s one thing you do to improve your site this year, making it a mobile friendly website should be a top priority. Thu, 01 Jan 1970 00:00:00 +0000 http://www.audiologyengine.com/will-google-penalise-non-mobile-friendly-websites http://www.audiologyengine.com/will-google-penalise-non-mobile-friendly-websites Did you know there was a banana cream pie day? That and a lot more opportunities for your audiology marketing calendar in our free calendar download Thu, 01 Jan 1970 00:00:00 +0000 http://www.audiologyengine.com/marketing-calendar-2015 http://www.audiologyengine.com/marketing-calendar-2015 The first of the collateral that we plan to offer, this is a very simple to modify hearing loss e-book template. Simply download it and follow the instructions Thu, 01 Jan 1970 00:00:00 +0000 http://www.audiologyengine.com/hearing-loss-e-book-template-2 http://www.audiologyengine.com/hearing-loss-e-book-template-2 Subscribe to the Audiology Engine Mailing List and get offers for free downloads, timely news and articles, all beef and no spam! Thu, 01 Jan 1970 00:00:00 +0000 http://www.audiologyengine.com/subscribe-mailing-list http://www.audiologyengine.com/subscribe-mailing-list Converting Website Viewers To Leads I wrote some time ago on the Just Audiology Stuff blog about my experience with live chat on a website I had visited. I had decided to organise health insurance fo Thu, 01 Jan 1970 00:00:00 +0000 http://www.audiologyengine.com/live-chat-viable-conversion-tool http://www.audiologyengine.com/live-chat-viable-conversion-tool Audiology SEO strategy to support your multi location hearing healthcare brand Thu, 01 Jan 1970 00:00:00 +0000 http://www.audiologyengine.com/supporting-multi-locations-off-site-audiology-seo http://www.audiologyengine.com/supporting-multi-locations-off-site-audiology-seo We thought that the new year would be a good excuse for us to refresh our website, we wanted to give it a shinier coat of paint, update the content and also add some new pages showcasing our products Thu, 01 Jan 1970 00:00:00 +0000 http://www.audiologyengine.com/audiology-website-logo-rebrand http://www.audiologyengine.com/audiology-website-logo-rebrand Audiology SEO for 2015 should be all about local, but how will you optimise for multiple geographical audiology outlets? Here are two of the best ways Thu, 01 Jan 1970 00:00:00 +0000 http://www.audiologyengine.com/audiology-seo-multiple-audiology-locations http://www.audiologyengine.com/audiology-seo-multiple-audiology-locations Your audiology SEO strategy for 2015 should focus on local search and the elements both onsite and offsite that will support you for local search rankings Thu, 01 Jan 1970 00:00:00 +0000 http://www.audiologyengine.com/audiology-seo-2015-localise-site http://www.audiologyengine.com/audiology-seo-2015-localise-site A Strong Digital Audiology Marketing Strategy Is Imperative in 2015, here are some elements that you need to consider Thu, 01 Jan 1970 00:00:00 +0000 http://www.audiologyengine.com/2015-digital-audiology-marketing-strategy http://www.audiologyengine.com/2015-digital-audiology-marketing-strategy Looking at your audiology advertising strategy for 2015 you need to plan your marketing activities well, but there are some questions you should ask yourself Thu, 01 Jan 1970 00:00:00 +0000 http://www.audiologyengine.com/audiology-advertising-in-2015-planning-marketing-activity http://www.audiologyengine.com/audiology-advertising-in-2015-planning-marketing-activity The story of the professionals,the disaster,denied access,the use of a Practice's website to promote another and hidden back links and a Google penalty. Thu, 01 Jan 1970 00:00:00 +0000 http://www.audiologyengine.com/beware-seo-company http://www.audiologyengine.com/beware-seo-company We knew that we had to offer a comprehensive on line package, speed, agility, and powerful features combined with ease of use, so what is under the hood? Thu, 01 Jan 1970 00:00:00 +0000 http://www.audiologyengine.com/introduction-technology http://www.audiologyengine.com/introduction-technology Pay per click in audiology marketing strategy, the results of a targeted and focused campaign and why advert quality is everything Thu, 01 Jan 1970 00:00:00 +0000 http://www.audiologyengine.com/audiology-pay-per-click-campaign-experiment http://www.audiologyengine.com/audiology-pay-per-click-campaign-experiment For pay per click advertising to work in your on-line audiology marketing , you really should do it well, here are a few things you need to get right. Thu, 01 Jan 1970 00:00:00 +0000 http://www.audiologyengine.com/pay-per-click-advertising-audiology http://www.audiologyengine.com/pay-per-click-advertising-audiology Delivering service differentiation in an audiology website build, value propositions built on equipment investment as a proof of effort and competence. Thu, 01 Jan 1970 00:00:00 +0000 http://www.audiologyengine.com/donal-macnally-build http://www.audiologyengine.com/donal-macnally-build The importance of mobile in hearing healthcare is growing, stats make it clear that your website needs to be mobile optimized if you wish to remain relevant Thu, 01 Jan 1970 00:00:00 +0000 http://www.audiologyengine.com/case-mobile-hearing-healthcare http://www.audiologyengine.com/case-mobile-hearing-healthcare We always include value propositions and social proof in every website build, we believe that these website elements drive real engagement and conversion Thu, 01 Jan 1970 00:00:00 +0000 http://www.audiologyengine.com/website-elements-drive-engagement http://www.audiologyengine.com/website-elements-drive-engagement A hearing healthcare product website build that was an interesting one for us for several reasons, nevertheless a premium website for a premium product Thu, 01 Jan 1970 00:00:00 +0000 http://www.audiologyengine.com/hearing-healthcare-product-website-build http://www.audiologyengine.com/hearing-healthcare-product-website-build Our latest hearing healthcare website build delivered an in-depth premium site for a Premium supplier of hearing healthcare, Hearbright in San Jose Thu, 01 Jan 1970 00:00:00 +0000 http://www.audiologyengine.com/depth-hearing-healthcare-website-build http://www.audiologyengine.com/depth-hearing-healthcare-website-build Viewer personas are buyer personas for websites, a simple segmentation concept that may help design differing paths to engage differing viewer's Thu, 01 Jan 1970 00:00:00 +0000 http://www.audiologyengine.com/addressing-viewer-personas-website http://www.audiologyengine.com/addressing-viewer-personas-website A Practice refurbishment is an opportunity for re-branding of a business, a project that may increase business levels but there is a cautionary note Thu, 01 Jan 1970 00:00:00 +0000 http://www.audiologyengine.com/practice-refurbishment http://www.audiologyengine.com/practice-refurbishment What does the modern healthcare consumer want and how are we to keep them as our Patients? Some interesting study results from associated healthcare Thu, 01 Jan 1970 00:00:00 +0000 http://www.audiologyengine.com/healthcare-consumers-wants-needs http://www.audiologyengine.com/healthcare-consumers-wants-needs Google ends the Authorship experiment after three years, why and what does it mean for content marketing? Thu, 01 Jan 1970 00:00:00 +0000 http://www.audiologyengine.com/rise-fall-authorship-experiment http://www.audiologyengine.com/rise-fall-authorship-experiment Google business profiles are hardly used in hearing healthcare, but they can deliver real benefit to your audiology marketing strategy, so why not? Thu, 01 Jan 1970 00:00:00 +0000 http://www.audiologyengine.com/google-business-profiles-audiology-marketing http://www.audiologyengine.com/google-business-profiles-audiology-marketing I believe that there are three viewer personas that we need to consider when designing hearing healthcare websites and content for our audiology marketing Thu, 01 Jan 1970 00:00:00 +0000 http://www.audiologyengine.com/buyer-personas-smarter-hearing-healthcare-websites http://www.audiologyengine.com/buyer-personas-smarter-hearing-healthcare-websites Your about us page should really be about us, tell a story, show your passion, give them a value proposition, professional but human, above all engage them Thu, 01 Jan 1970 00:00:00 +0000 http://www.audiologyengine.com/your-about-us-create-compelling-story http://www.audiologyengine.com/your-about-us-create-compelling-story the importance of audiology websites are changing in line with our changing consumer, but what is yours actually saying about you and your Practice? Thu, 01 Jan 1970 00:00:00 +0000 http://www.audiologyengine.com/impression-audiology-website-making http://www.audiologyengine.com/impression-audiology-website-making Social proof, its hierarchy and getting kissed by your cousin, a pretty typical Geoff Cooling post Thu, 01 Jan 1970 00:00:00 +0000 http://www.audiologyengine.com/social-proof-testimonials-work http://www.audiologyengine.com/social-proof-testimonials-work Content marketing is now an imperative in hearing healthcare, if you want your web presence to work for you, good content is the answer, but what is it? Thu, 01 Jan 1970 00:00:00 +0000 http://www.audiologyengine.com/good-content-marketing-hearing-healthcare http://www.audiologyengine.com/good-content-marketing-hearing-healthcare For a short time we are offering a free website and SEO analysis finding any problems with your site and suggesting fixes that will make a real difference Thu, 01 Jan 1970 00:00:00 +0000 http://www.audiologyengine.com/free-website-seo-analysis-introductory-offer http://www.audiologyengine.com/free-website-seo-analysis-introductory-offer Your website is your shop window, a key element of your audiology marketing that affects the prospect's perception of you, what's yours telling them? Thu, 01 Jan 1970 00:00:00 +0000 http://www.audiologyengine.com/web-presence-audiology-marketing http://www.audiologyengine.com/web-presence-audiology-marketing Cornerstone content pages are key to your audiology marketing strategy. What is it and what does it look like? Here's one we made earlier, cornerstone for Thu, 01 Jan 1970 00:00:00 +0000 http://www.audiologyengine.com/capture-audience-killer-cornerstone-content http://www.audiologyengine.com/capture-audience-killer-cornerstone-content Content marketing is the key to reaching generation X and it is an imperative to do so in all your audiology marketing activities. Thu, 01 Jan 1970 00:00:00 +0000 http://www.audiologyengine.com/audiology-marketing-generation-x http://www.audiologyengine.com/audiology-marketing-generation-x The boomers as an audience for your audiology marketing, who are they, where can you communicate with them and what exactly will reach them as individuals Thu, 01 Jan 1970 00:00:00 +0000 http://www.audiologyengine.com/audiology-marketing-boomers http://www.audiologyengine.com/audiology-marketing-boomers Understanding your audience is key in your audiology marketing strategy, in this post we look at seniors and how to design marketing to reach them Thu, 01 Jan 1970 00:00:00 +0000 http://www.audiologyengine.com/audiology-marketing-audience http://www.audiologyengine.com/audiology-marketing-audience Who exactly is the targeting of your audiology marketing? Learn who the three target audiences are for your audiology marketing and why the web delivers Thu, 01 Jan 1970 00:00:00 +0000 http://www.audiologyengine.com/audiology-marketing-learn-who-you-are-marketing-to http://www.audiologyengine.com/audiology-marketing-learn-who-you-are-marketing-to Learn what keywords are important for hearing healthcare. Any content marketing SEO strategy is based on keywords, but what are the keywords in audiology. Thu, 01 Jan 1970 00:00:00 +0000 http://www.audiologyengine.com/hearing-healthcare-seo-keywords-phrases http://www.audiologyengine.com/hearing-healthcare-seo-keywords-phrases At audiology engine we plan to offer web, social media, seo and business development solutions that will help you drive your hearing healthcare practice. Thu, 01 Jan 1970 00:00:00 +0000 http://www.audiologyengine.com/plan-offer-audiology-engine http://www.audiologyengine.com/plan-offer-audiology-engine