Supporting Multi-Locations With Off-Site Audiology SEO

  • Written on Sunday, January 11, 2015 by Geoffrey Cooling

Supporting Your Individual Location Pages

In the last article I spoke about setting up pages or sub directories for you different Practice locations as part of your audiology SEO strategy. In this article I want to talk about how you can then support those pages in the local search rankings.

Individual Social Media Profiles

It makes sense for you to set up individual social media profiles for each individual Practice location but only certain profiles. In particular you should consider setting up individual Google My Business profiles for everyone of your locations. Facebook profiles for each individual Practice Location may also offer you some benefit. Yelp and foursquare will also deliver for you if you can encourage your Patients to review you.

How you set them up is important though, they should be named My Business My Location and the website address should point to the page or sub directory of your site for that location. You should include the NAP (name, address, phone number) of the location and you should also include pictures and details specific to the location. You should also include any social media profiles you do set up on the corresponding page on your website.

Citation Sites

Each location should be supported with individual entries on citation sites. Again, use the proper NAP and the url for the locations web page. When you are doing this don’t forget Bing Places, Bing has a smaller share than Google but it is important for our demographic. More and more devices are sold with Bing as the default search engine. Our demographic tends not to change the defaults.

Online Reviews

Ensure that you encourage online reviews on all of your supporting profiles for each of your locations. Online reviews on Google, Yelp, Yell, Foursquare etc really help and support your business in the rankings. So set out a strategy to get them.

These actions will support your individual locations in local search. They will help ensure that when someone searches for services in a particular location, you will be on that search return.

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